New buyers
How many first-time buyers each show brought in, and how many came back.
Web portal
Open New buyers from your Reports. Show by show, it lists:
- Buyers: everyone who bought at that show.
- New to you: buyers whose first purchase from you was at that show.
- Came back: how many of those new buyers bought again at any later show.
- Shows since: how many shows you've done since, so you can see how many chances they've had to come back. Your newest shows will look low until you've done a few more.
"New to you" means the first purchase Backstage has on record, so your first few shows with Backstage count more buyers as new. It isn't Whatnot's first-time-buyer star.
Money and "bought" counts include paid auctions and Buy It Now only. Giveaways, tips, canceled orders, pending payments and shows you marked as not yours are left out.